Luckily, there are plenty of black-owned makeup companies and brands featuring all-inclusive shade ranges whipping up quality products you can find at the drugstore. The line between affordable versus expensive makeup can honestly blur so much that it’s often hard to tell the difference between the two. If you’re a brown beauty on the hunt for new products to add to your stash, check out these 11 WOC friendly products that will help you (and your wallet) slay. What We Love: It’s a clean beauty product from a Black-owned brand. In 12 shades available at Sephora, this fluid foundation for dark skin tones works beautifully for normal and oily skin thanks to the matte finish it creates. The brand was designed to cater specifically to darker tones, though please be warned there was a shakeup with the brand, and the original owner was forced out.
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Click Here Liquid eyeliner formulas also come in different finishes and options. Matte liners are most common since they suit everyday wear, while glossy liners add shine to your look. While most liquid liners are waterproof, some aren’t. So, you’ll want to consider how long you need the liner to last and how easily you want to be able to remove it. What We Don’t Love: You have to store it properly (tip down) and shake it before using to really get the liquid out. Take this quiz to find out. Liquid liners can come designed to give a variety of line sizes, from thick to thin. We chose to stick with formats that made it easy to create a thin line, because brushes that can create a thin line can also make a thick one fairly easily. As far as staying power, liquid eyeliners are more likely than any other type to include a cross-polymer or co-polymer in the first few ingredients to help them stick. They need these because the formula is otherwise thin, so may not set quickly and may remain more prone to smudging through the day. “The big difference between formulas is not in the colors, but in the brush that you get, or the shape that you get,” said Romanowski.